Our Awareness Campaign

Our 2004-05 awareness campaign entitled “Be Accountable” includes radio and television messages and public service announcements, as a primary way to communicate with the public about the importance of prostate cancer awareness. The height of our media campaign takes place during September, which is nationally recognized as Prostate Cancer Awareness Month, and throughout football season. Our goal is to reach millions of men each year through our media campaign and auxiliary events.

From our “Ask the Doctor” segments on radio to our call to action PSA’s on television, we urge all men to be accountable and take charge of their health.